UFC to Launch Public Service Campaign to Raise Awareness of the Dangers of Opioid Addiction as President Trump Signs New Legislation to Combat Opioid Crisis
Las Vegas and Washington, D.C. – UFC®, the world’s premier mixed martial arts organization, today announced it will create a public service campaign to bring attention to the devastating effects of opioid addiction and help end the opioid crisis that has impacted millions of Americans.
UFC made the announcement today at a ceremony at the White House, in which President Donald J. Trump signed into law H.R. 6, also known as the SUPPORT For Patients And Communities Act. The legislation is intended to help opioid treatment and recovery initiatives, improve prevention of opioid abuse, and bolster efforts to fight deadly illicit synthetic drugs. UFC joined federal lawmakers and representatives of other major U.S. companies at the White House ceremony, where they pledged their commitment to combat the opioid crisis, which has left a mark on nearly every American family.
“Opioid addiction does not discriminate,” said UFC President Dana White. “Millions of Americans are impacted by this tragic crisis. UFC is committed to helping President Trump in the fight to end opioid abuse.”
According to the Center for Disease Control (CDC), more than 11 million people abused prescription opioids in 2016, with opioid overdoses accounting for more than 42,000 deaths, or approximately 115 people a day. The CDC further estimates the total economic burden of prescription opioid misuse in the U.S. is $78.5 billion a year, including the costs of health care, lost productivity, addiction treatment, and criminal justice involvement.
UFC’s public service campaign is expected to roll out before the end of the year and will utilize UFC athletes, the company’s massive social media reach (75 million followers), and its popular live events to spread the message of prevention, treatment, and recovery relating to opioid addiction.
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Celebrating its 25th Anniversary in 2018, UFC boasts more than 284 million fans worldwide and has produced over 440 events in 22 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 160 countries and territories to 1.1 billion TV households worldwide in 40 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC