Below are 3 UFC Press Releases that were sent out this week announcing their newest partnerships. They've taken on a vodka, rum and a protein snack but there's no further detail as to how the new source of income will be distributed, if at all, to the fighters...
Las Vegas and Nemyriv, Ukraine – UFC®, the world’s premier mixed martial arts organization, today announced a new, multi-year global marketing partnership with Nemiroff, one of the best-selling vodkas in the world.
Under the terms of the agreement, Nemiroff becomes UFC’s first-ever “Official Vodka” Partner, creating a new sponsorship category for UFC. In return, Nemiroff will have a branded presence inside the world-famous Octagon® at all UFC events, including UFC’s remaining Pay-Per-View events in 2018, starting with UFC® 228: WOODLEY vs. TILL, which takes place at American Airlines Center in Dallas on Saturday, September 8.
“We’re excited that Nemiroff is joining us as UFC’s first-ever global Vodka partner,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “The alcohol and spirits categories continue to be an important component of our sponsorship business, and Nemiroff’s global popularity will help us grow UFC’s brand and the sport of MMA around the world.”
“We’re really pleased to establish a partnership with UFC worldwide,” said Yuriy Sorochynskiy, Chief Executive Officer of Nemiroff. “The vision and values of UFC are highly relevant and parallel with Nemiroff’s brand DNA. By establishing Nemiroff as UFC’s Official Vodka Partner, we can align brand strategy and reach a wider market.”
Additional partnership activations will include the integration of Nemiroff branding throughout UFC’s telecasts, as well as sampling, digital media, and other promotional opportunities. Through UFC’s worldwide programming distribution, Nemiroff’s brand exposure has the potential to reach 1.1 billion TV households in more than 160 countries and territories in 40 different languages.
“We’re thrilled to have Blackheart Premium Spiced Rum join us as an official partner,” UFC Senior Vice President of Global Partnerships Paul Asencio said. “UFC takes pride in aligning itself with top tier brands that offer exciting products and Blackheart Premium Spiced Rum is a great fit alongside our other partners.”
As part of this collaboration, Blackheart Premium Spiced Rum will have a branded presence inside the world-famous Octagon® and at UFC VIP Experiences during key events throughout 2018-2019, beginning with UFC FIGHT NIGHT®: EDGAR vs. KOREAN ZOMBIE. The event, which takes place on Saturday, November 10, at Pepsi Center in Denver, will be the focus of attention as it also marks UFC’s historic 25th anniversary celebration. The fast-growing Spiced Rum brand will also be integrated across multiple UFC-based social and digital platforms.
“We are thrilled to step into the Octagon as the Official Rum of UFC. As Blackheart Rum continues to outpace the category in growth, we are always looking for ways to elevate our presence through engaging, innovative experiences with fans,” said Hannah Venhoff, Heaven Hill Senior Brand Manager. “The alignment with UFC expands our involvement in MMA and further supports the spirit of the brand.”
Starting in September, UFC and Blackheart Premium Spiced Rum will be featured on co-branded retail point of sale materials in locations across the U.S. and also in various digital and social media co-branded promotions. For more information, please visit BlackheartRum.com.
LAS VEGAS and CHICAGO – UFC®, the world’s premier mixed martial arts organization, today announced a new marketing partnership with Oscar Mayer®. The partnership names P3 Portable Protein Packs as “Official Protein Snack” of UFC, creating a new, exclusive sponsorship category for the MMA promotion.
P3 Portable Protein Snacks deliver a tasty combination of meat, cheese, nuts, and fruits, all in one portable pack. They come in multiple varieties and sizes, all offering a convenient way for consumers to get their protein. Oscar Mayer established the Adult Snacking segment with P3 in 2014, and since its launch, the P3 brand has successfully built awareness and has grown in popularity with consumers. They are widely distributed in retail grocery and convenience stores across the country. The UFC partnership will further expand awareness to a new and coveted loyal MMA fan base.
Under the terms of this partnership, P3 will have a branded presence inside the world-famous Octagon® at select UFC events for the remainder of the year. Additional partnership activations will include the integration of P3 branding throughout UFC’s telecasts, digital media campaigns, and Fight Week integrations. At select participating retail locations, P3 displays will feature images of UFC athletes and official UFC logos at point of sale.
The first P3 activation with UFC will begin on Saturday, September 8, with UFC® 228: WOODLEY vs. TILL, featuring the highly anticipated welterweight championship bout that will see Tyron Woodley defend against undefeated No.2-ranked contender Darren Till.
“We’re excited to partner with a blue-chip business-like Oscar Mayer and their P3 Brand to connect with UFC fans in an authentic way,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “This relationship is a natural fit for both brands and we look forward to collaborating with P3 to grow its share of the market and reach UFC’s dedicated fan base.”
“At Oscar Mayer, we know the importance of protein snacking and performance,” said Don Fussner, General Manager of Oscar Mayer. “Therefore, with our P3 Portable Protein Pack, we are extremely excited to partner with the most premiere performance athletes in the world. The UFC is a phenomenal brand with an incredibly loyal – and growing – fan base. Becoming the Official Protein Snack of UFC is a powerful fit for both companies and it’s a new and interesting platform for P3 to participate. We are looking forward to embedding our brand into the UFC culture, helping both athletes and fans alike find a more interesting way to get their protein.”